Is your designer definitely not a house painter? Or what real design is.


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What is real design? Examining the difference between 'beautiful pictures' and designing a functional experience.

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Designer or House Painter? The essence of design

Design is not how a thing looks, but how it works (Steve Jobs). A real designer designs interaction scenarios, not just selects colors.

Signs of real design

  • Systematicity and uniformity of elements.
  • Clear information hierarchy.
  • No unnecessary clicks or visual noise.

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Frequently Asked Questions

Identify one customer problem and formulate a measurable value proposition that can be tested through real sales.
Launch a narrow MVP for one segment, measure conversion, acquisition cost and deal cycle before scaling.
Track revenue in USD, CAC, gross margin, paid conversion and payback period. These are the baseline metrics for idea viability.
Usually 2-6 weeks: formulate the hypothesis, launch an MVP for a narrow segment and get the first demand and unit-economics numbers.
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16 июля
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