The worn-out survivor bias. How not to become a mistake, but survive.


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We analyze the "survivor bias" in business: why you cannot blindly copy the path of successful companies.

Survivor bias: Do not copy success

We study those who succeeded and ignore the thousands who failed while doing the same thing. To survive in business, you need to analyze the reasons for failure more often than the secrets of success.

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Frequently Asked Questions

Identify one customer problem and formulate a measurable value proposition that can be tested through real sales.
Launch a narrow MVP for one segment, measure conversion, acquisition cost and deal cycle before scaling.
Track revenue in USD, CAC, gross margin, paid conversion and payback period. These are the baseline metrics for idea viability.
Usually 2-6 weeks: formulate the hypothesis, launch an MVP for a narrow segment and get the first demand and unit-economics numbers.
Get a project estimate

Последние проекты

MVP - minimum viable product
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MVP - minimum viable product

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How a manager can save time

How to properly analyze warehouse data
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How to properly analyze warehouse data

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Inventory in small business

How to keep records of movements between your warehouses
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How to keep records of movements between your warehouses

How to purchase goods and not lose money
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How to purchase goods and not lose money

Warehouse data: how to improve it?
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Warehouse data: how to improve it?

How to set up work between warehouses
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How to set up work between warehouses

How to be an effective manager
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How to be an effective manager

How to use freelancehunt in your business
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How to use freelancehunt in your business

How to take tests in FORMA
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How to take tests in FORMA

How to create a test
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How to create a test

What can be learned while on the “Customer’s personal page”
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What can be learned while on the “Customer’s personal page”

How to properly configure speech modules?
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How to properly configure speech modules?

Who is to blame for inefficient work: the sales manager or the system
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Who is to blame for inefficient work: the sales manager or the system

And where do your employees store scripts
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And where do your employees store scripts

How to properly process a customer
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How to properly process a customer

What is the benefit of a sales table?
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What is the benefit of a sales table?

What to do so that a sales manager makes fewer mistakes
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What to do so that a sales manager makes fewer mistakes

What will help improve sales in business
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What will help improve sales in business

Cognitive skill, hobby
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Cognitive skill, hobby

Nootropics and work
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Nootropics and work

Sports and work
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Sports and work

Nutrition and work
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Nutrition and work

Drugs and work
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Drugs and work

About experiments on yourself, states
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About experiments on yourself, states

How the internet works - from a programmer for entrepreneurs
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How the internet works - from a programmer for entrepreneurs

Do you need a team? About aimless dreamers.
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Do you need a team? About aimless dreamers.

Checking service quality at the early stages when ordering a service.
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Checking service quality at the early stages when ordering a service.

About poor-quality service, deception, fraud. How not to get caught.
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About poor-quality service, deception, fraud. How not to get caught.

Combining the incompatible. Balance.
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Combining the incompatible. Balance.

The worn-out survivor bias. How not to become a mistake, but survive.
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The worn-out survivor bias. How not to become a mistake, but survive.

Nobody gives a damn about your ideas and they are worth nothing.
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Nobody gives a damn about your ideas and they are worth nothing.

You are losing yourself. Preserve yourself forever.
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You are losing yourself. Preserve yourself forever.

On pragmatism and the finiteness of time.
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On pragmatism and the finiteness of time.

Honest advertising is inevitable. Advertising as an honest exchange between people.
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Honest advertising is inevitable. Advertising as an honest exchange between people.

An internet project as the most valuable asset
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An internet project as the most valuable asset

Can everyone have their own business? Who does not have their own business (no one)
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Can everyone have their own business? Who does not have their own business (no one)

An information resource is a way to preserve yourself over time
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An information resource is a way to preserve yourself over time

Before, not everyone had a computer; now, not everyone has a website...
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Before, not everyone had a computer; now, not everyone has a website...

Where is it profitable to invest money this year?
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Where is it profitable to invest money this year?

They are lying to you! There are no guarantees of project success.
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They are lying to you! There are no guarantees of project success.

The 3 most important letters for a startup founder. MVP.
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The 3 most important letters for a startup founder. MVP.

How do you find developers for a startup who work for free?
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How do you find developers for a startup who work for free?

Methods for a fast and effective startup presentation
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Methods for a fast and effective startup presentation

Is your designer definitely not a house painter? Or what real design is.
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Is your designer definitely not a house painter? Or what real design is.

How not to spread yourself too thin, but still be able to 'turn around' a startup?
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How not to spread yourself too thin, but still be able to 'turn around' a startup?

Startup: The one who survived was the one who adapted, not the one who loudly entered the market
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Startup: The one who survived was the one who adapted, not the one who loudly entered the market

Searching for an investor without a prototype as a way to move toward MVP forever
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Searching for an investor without a prototype as a way to move toward MVP forever

The first version is always doomed to crutches and patches.
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The first version is always doomed to crutches and patches.

Antipatterns and cliches in startup founders' thinking
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Antipatterns and cliches in startup founders' thinking

10 examples of failed startups
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10 examples of failed startups

How a startup differs from a company and when we grow out of a startup
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How a startup differs from a company and when we grow out of a startup

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16 июля
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