Sales or production? A choice nobody needs.


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Sales or production? Examining why, in modern business, these two areas must develop in parallel.

Sales or Production: A false choice

You cannot focus on only one. Sales growth without production readiness will destroy reputation. Production development without sales will lead to bankruptcy. The IT system must balance these two wings of the business.

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Frequently Asked Questions

Identify one customer problem and formulate a measurable value proposition that can be tested through real sales.
Launch a narrow MVP for one segment, measure conversion, acquisition cost and deal cycle before scaling.
Track revenue in USD, CAC, gross margin, paid conversion and payback period. These are the baseline metrics for idea viability.
Usually 2-6 weeks: formulate the hypothesis, launch an MVP for a narrow segment and get the first demand and unit-economics numbers.
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16 июля
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