Why data is now more valuable than oil: how accumulating and analyzing information shapes the future of your business.
Data is the new money
Every action by your customer is a bit of information. If you did not save it, you lost money. Data accumulated over years makes it possible to build demand forecasting models and personalize offers.
What should be accumulated?
Store everything: purchase history, search logs, manager response time. Tomorrow, AI trained on this data will repay storage costs a hundredfold.