Systematization and automation of the sales department - CRM


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CRM as a sales management system: how to turn chaotic calls into a clear sequence of deals.

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CRM: Sales under control

Systematizing the sales department begins with implementing CRM. This is a tool that guarantees that no customer will be forgotten and every manager knows their next step.

CRM functionality

  • History of all customer touchpoints.
  • Automation of tasks and reminders.
  • Sales forecast and analysis of reasons for refusals.

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Frequently Asked Questions

Identify one customer problem and formulate a measurable value proposition that can be tested through real sales.
Launch a narrow MVP for one segment, measure conversion, acquisition cost and deal cycle before scaling.
Track revenue in USD, CAC, gross margin, paid conversion and payback period. These are the baseline metrics for idea viability.
Usually 2-6 weeks: formulate the hypothesis, launch an MVP for a narrow segment and get the first demand and unit-economics numbers.
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16 июля
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