Negotiation automation: implementing speech modules and scripts to increase the sales department's conversion rate.

Sales scripts: The mathematics of negotiations

Negotiations stop being a lottery when a manager has a set of proven speech modules. This makes it possible to maintain communication quality even when scaling the department.

Why are scripts needed?

  • Reduced dependence on 'star' salespeople.
  • Fast training of newcomers.
  • The ability to measure the effectiveness of different approaches to closing a deal.

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Frequently Asked Questions

Identify one customer problem and formulate a measurable value proposition that can be tested through real sales.
Launch a narrow MVP for one segment, measure conversion, acquisition cost and deal cycle before scaling.
Track revenue in USD, CAC, gross margin, paid conversion and payback period. These are the baseline metrics for idea viability.
Usually 2-6 weeks: formulate the hypothesis, launch an MVP for a narrow segment and get the first demand and unit-economics numbers.
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16 июля